Client story · Website design and hosting

    A tradie with a vision. A brand that finally shows it.

    Jason is a dad, a tradie and a Western Sydney local who started Borrowly Finance on WordPress. We gave the brand a fresh coat of paint, kept the local vibe and built a borrowing power calculator so customers can get an estimate on a general advice basis before they call.

    Penrith and Western SydneyMortgage broking
    Read the story
    The Borrowly Finance website homepage designed and hosted by MyRepublic Digital, showing Western Sydney mortgage broker messaging, a borrowing power calculator and founder Jason Fryer.
    12+
    Years in construction
    25+
    Lenders compared
    1 price
    Build and hosting, monthly
    Quick answer

    How did MyRepublic Digital help Borrowly Finance?

    MyRepublic Digital rebuilt Borrowly Finance's WordPress starter site into a brand-led website for a Penrith mortgage broker. It includes a borrowing power calculator on a general advice basis, clear service pages for first home buyers, refinancing, investment and self-employed lending, compliant copy for a regulated industry, and local SEO and AEO for Penrith and Western Sydney.

    Australia Real client ISO 27001 Local support
    At a glance
    • ClientBorrowly Finance
    • FounderJason Fryer
    • LocationPenrith, Western Sydney
    • Key featureBorrowing power calculator
    • PricingOne monthly price
    The brief

    Keep the heart. Lift the whole experience.

    WordPress got Borrowly Finance moving. But a mortgage broker in a regulated industry needs more than a starter site.

    Jason needed a website that matched the brand he'd built, spoke plainly to first home buyers and refinancers across Western Sydney, and gave visitors something useful before they picked up the phone. All with copy that stays honest, clear and compliant.

    “Getting a home loan should not feel confusing or overwhelming, especially your first. We help everyday Australians navigate lending with clarity, honesty and personalised support.”Jason Fryer, Founder, Borrowly Finance

    A brand bigger than its starter site

    Jason had the vision, the local story and the green and gold brand. The WordPress site wasn't doing it justice.

    A regulated industry, no loose claims

    Mortgage broking comes with real obligations. Every word, including the calculator, had to be honest, clear and compliant.

    Invisible in his own backyard

    People searching for a mortgage broker in Penrith and Western Sydney, or asking an AI, had no reason to find Borrowly first.

    No way to show value before the call

    Visitors wanted a quick sense of their borrowing power. Without it, they went to a bank or a bigger broker with flashier tools.

    What we did

    A fresh coat of paint. Plus a calculator customers use.

    We rebuilt Borrowly Finance on our website design and hosting platform. One monthly price covers the build, hosting, updates and support.

    True to the brandLocal vibe, everyday language and Jason front and centre. The site sounds like the bloke from Penrith you'd actually call.
    A borrowing power calculatorCustomers estimate their borrowing power on a general advice basis before they ever pick up the phone.
    Built for a regulated industryGeneral advice framing, clear disclaimers and honest copy throughout, following the compliance needs of mortgage broking.
    Local SEO and AEOQuestion-style content, FAQ schema and Penrith and Western Sydney content so Google and AI answer engines can quote Borrowly by name.
    The build

    No jargon. Just results. A site that works as hard as Jason.

    A confident homepage with the founder front and centre, the borrowing power calculator, clear service pages for first home buyers, refinancing, investment and self-employed lending, and trust signals where customers decide. Under the hood: LocalBusiness, Service and FAQ schema and local content AI can quote.

    Full width preview of the new Borrowly Finance homepage, showing Western Sydney mortgage broker messaging, lender logos and founder Jason Fryer.
    The new Borrowly Finance homepage, with the founder front and centre.
    The results

    A brand that pops. And a tool that starts the conversation.

    The numbers and changes below come straight from this project.

    25+Lenders compared for customers
    AEOReady for AI answer engines
    PenrithLocal, founder-led, Western Sydney
    1Predictable monthly price
    BeforeAfter
    A WordPress starter site that didn't match the brandA brand-led website that tells the local Borrowly story
    No way to estimate borrowing power before callingA built-in calculator on a general advice basis
    Nothing for Google or AI to quote locallyLocal SEO and AEO for Penrith and Western Sydney
    Compliance-sensitive copy that needed careful handlingClear, honest and compliant copy throughout
    A new venture up against big-name broker brandsTrust signals up front: MFAA member, 12+ years in construction, 25+ lenders

    Outcomes from this engagement. Individual results may vary depending on scope, industry and implementation.

    In their words
    “It is not just about finding a competitive rate. It is about a lending strategy that works for your lifestyle and long-term plans.”
    Jason FryerFounder and Managing Director, Borrowly Finance

    Jason brings over 12 years in construction and more than 10 years of business ownership to mortgage broking. An MFAA accredited member based in Penrith, he built Borrowly Finance to make finance easier to understand.

    MFAA accreditedFirst home buyersRefinancingInvestment lendingSelf-employed lending
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    FAQ

    Borrowly Finance, explained.

    What we did, how long it took and what changed.

    (02) 9067 9750
    What did MyRepublic Digital build for Borrowly Finance?

    A brand-led website with a borrowing power calculator, service pages for first home buyers, refinancing, investment and self-employed lending, and local SEO and AEO for Penrith and Western Sydney, plus hosting.

    Is the Borrowly Finance calculator financial advice?

    No. The calculator gives an estimate on a general advice basis only, with clear disclaimers. Customers then speak to Jason for advice based on their situation.

    Can MyRepublic Digital build websites for regulated industries?

    Yes. For Borrowly Finance we used general advice framing, clear disclaimers and honest copy throughout to suit the compliance needs of mortgage broking.

    Why move from WordPress to MyRepublic Digital?

    Borrowly's starter site got the business moving but didn't match the brand or give visitors anything useful. The rebuild added the calculator, local content and AEO, with updates and support on one monthly price.

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