Client story · Chat platform

    Every customer journey rebuilt. In time for a brand launch.

    Rocket Mobile came to us with a near impossible ask. Sales, support and billing all ran through separate chat journeys that didn't connect. It needed a full rebuild for the New Zealand brand launch, in two months. We delivered ahead of time, and now every journey works together.

    Auckland, New ZealandMobile and telecommunications
    Read the story
    James Whittome, Head of Mobile NZ at Rocket Mobile.
    James WhittomeHead of Mobile NZ, Rocket Mobile
    2 mo.
    From brief to launch
    Ahead
    Of the launch window
    Lifted
    Chat containment
    Quick answer

    How did MyRepublic Digital help Rocket Mobile?

    MyRepublic Digital rebuilt Rocket Mobile's customer chat engine across every key journey, including sales, onboarding, billing and support, in two months for the brand's New Zealand launch. The work was delivered ahead of time, every flow was rewritten in Rocket's tone of voice, and chat containment and digital self-service went up.

    New Zealand Real client ISO 27001 Local support
    At a glance
    • ClientRocket Mobile
    • LocationAuckland, New Zealand
    • ServiceChat platform
    • Timeline2 months, delivered early
    • ScopeEvery key chat journey
    The problem

    A near impossible ask. Eight weeks. Every journey.

    Rocket Mobile was preparing to launch in New Zealand. Its customer chat engine ran every key journey, from sales and onboarding to billing and support.

    It needed a full overhaul, in step with the brand launch, in two months.

    “We came to them with a near on impossible goal. A significant overhaul across every key journey and workflow, in a two month period, coinciding with the Rocket Mobile brand launch in NZ.”James Whittome, Head of Mobile NZ

    Chat doing the heavy lifting

    Sales, support, billing, the lot. Every key customer journey ran through one brittle chat engine.

    A two month launch window

    Rocket Mobile was launching in New Zealand. The overhaul had to ship in eight weeks, not eight months.

    Flows that frustrated customers

    Dead ends, dull copy and confusing branches. Customers dropped out instead of helping themselves.

    A brand voice missing from the bot

    Rocket has a distinct tone. The chat read like generic telecom support, not the brand customers signed up for.

    What we did

    A new chat experience. Designed around the customer.

    We worked alongside Rocket to roll out our Chat platform across sales, support, billing and account journeys, with every branch tested against a real customer task.

    Every key journey rebuiltSales, support, account and billing flows reworked end to end and tested against real customer tasks.
    Friction found, then fixedWe surfaced friction inside the existing flows and shipped fixes alongside the rebuild.
    Rocket's tone in every stepDull and confusing steps rewritten in the brand's voice. Personality back in the conversation.
    Live in time for the NZ launchDelivered ahead of schedule, in step with the Rocket Mobile brand launch in New Zealand.
    The platform

    Conversational flows. Live agents. Live containment.

    The chat platform combines a no-code flow builder, live agent handoff and a brand-styled chat widget. Rocket's team shapes journeys themselves and sees containment, satisfaction and routing performance in real time.

    The chat platform agent inbox showing teams, views and conversation routing.
    The agent inbox.
    The Rocket Mobile customer chat widget on mobile, with a Kia Ora greeting and brand promo.
    The Rocket chat widget on mobile.
    The results

    Customers got answers. Ratings followed.

    The numbers and changes below come straight from this project.

    2 mo.From brief to launch
    LiftedChat containment rate
    HigherDigital self-service
    AheadOf the launch window
    BeforeAfter
    A brittle chat engine across critical journeysRebuilt journeys for every key workflow
    Customers stuck in dead-end branchesSmoother branches with fewer drop-offs
    Generic telecom copy with no brand voiceRocket's tone of voice in every step
    Low first-time fix rate on common questionsBetter first-time fixes
    Self-service avoided, agent queue fullHigher chat containment and self-service

    Outcomes from this engagement. Individual results may vary depending on scope, industry and implementation.

    James Whittome
    In their words★★★★★
    “Not only did they deliver ahead of time, they actively identified frictions and improved key flows. They injected our unique tone of voice into previously dull and confusing journey steps. The right team, right mindset and right digital tools.”
    James WhittomeHead of Mobile NZ, Rocket Mobile
    FAQ

    Rocket Mobile, explained.

    What we did, how long it took and what changed.

    (02) 9067 9750
    How long did the Rocket Mobile chat rebuild take?

    Two months from brief to launch, delivered ahead of schedule and in step with the Rocket Mobile brand launch in New Zealand.

    Which customer journeys were rebuilt?

    Every key journey that ran through chat, including sales, onboarding, account, billing and support.

    Can Rocket Mobile's team change the chat flows themselves?

    Yes. The chat platform has a no-code flow builder, so Rocket's team shapes journeys themselves and tracks containment, satisfaction and routing in real time.

    Does MyRepublic Digital build the website as well as the chat?

    Yes. As well as chat assistants, we design and host websites. See our website design and hosting service for details.

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